Iron Pulse

A concept brand for a barbell gym, built to sell coaching, not equipment

Concept piece

Try it yourself: open the full pageOpens the live example in a new tab

About This Project

Most gym websites sell square footage and machine counts. Iron Pulse sells the opposite: twelve people per class, seven certified coaches, no contracts. We built the brand from nothing to show what that positioning looks like when the whole site commits to it. The schedule sits front and centre with live spot counts, including classes marked full. A gym that fills up is more persuasive than one that claims to. Coaches are written as people with histories rather than headshots with certifications underneath. Near-black with a single volt accent, so the photography carries the weight.

Key Features

Class schedule with live spot counts, including full classes
Six programs from beginner barbell through masters 50+
Coach profiles written as people, not credential lists
Three membership tiers with the middle one carrying the spotlight
Free-trial signup that asks about goal and experience
Near-black palette with a single accent so photography leads
Fictional throughout, and labelled as such on the page