Rico's

A concept brand for a family Mexican restaurant, built around the menu

Concept piece

Try it yourself: open the full pageOpens the live example in a new tab

About This Project

Restaurant sites usually bury the menu behind a PDF link, which is the one thing every visitor came for. This one puts it on the page in four tabbed sections a diner can read on a phone while deciding where to eat. Around it sits what a family restaurant has that a chain does not: thirty-eight years, three generations, and a mole that still takes two days. The reservation form asks date, time and party size, and hands anything over six to the phone, because that is a conversation. Warm cream and terracotta with a serif display, so the food photography does not have to fight the design.

Key Features

Full menu on the page in four tabbed sections, no PDF
Dietary tags on individual dishes rather than a footnote
Family history used as the differentiator a chain cannot copy
Reservation form with date, time and party size
Parties over six routed to the phone deliberately
Gallery of the room and the plates
Fictional throughout, and labelled as such on the page